Positioned on central Oregon's sandy coastline, Florence is a popular destination for vacationers and retirees. The city's location along U.S. Highway 101 allows convenient access to a variety of outdoor activities and attractions. Several points of interest, including the Sea Lion Caves, Heceta Head Lighthouse and the Oregon Coast Aquarium, are within driving distance. Whether in the lush green forests or overlooking the ocean, biking, hiking and camping are popular activities amidst the area's splendid scenery. More adventurous travelers relish the opportunity to rent a dune buggy and explore the Oregon Sand Dunes Frontier & Theme Park. In addition to recreation, the city is laden with antique shops, specialty stores and fine restaurants. Florence is an experience the whole family will enjoy, whether watching artisans work or taking a river cruise on the Westward Ho! Sternwheeler, an authentic 1850s sternwheeler offering wildlife tours, sunset dinner cruises and private charters.